Leadership
James Trocme
DirectorSeasoned professional with global cross-cultural and industry experience in product management, product engineering and development, FinTech, banking automation, payments technologies, software, services, security, fraud risk management. He brings decades of experience in competitive and market intelligence for business development.
Ivan Schwartz
Managing DirectorFounder & CEO Ivan has over 20 years’ experience in direct marketing and loyalty programs across a wide variety of sectors, with over $1billion transacted on previous AdvantageCard platform. Ivan brings his extensive relationship marketing and general management experience to the business.
Joni Ekovich
Chief Marketing OfficerExperienced Marketing Brand Manager with proven track record of building successful brands and shaping high caliber teams. Creative thinker, capable in contextual brand integration, fostering innovation.
Justine Cruz
Operations ManagerVersatile Project Manager with a solid background in marketing, sales, and operations, known for successfully leading cross- functional teams through creative and technical projects.
Shawn Allaway
Chief Growth Officer - USA/CAShawn Allaway brings more than 20 years of experience building and scaling enterprise sales organizations across B2B SaaS, cloud infrastructure, and managed services, including taking one to over $400M in revenue, in settings from founder-led startups to public companies. As a CPA, he ties growth decisions to revenue, margin, and long-term value, and he is known for building accountable, high-performing teams.
Gunjan Kumar
Chief Growth Officer - APACGunjan brings more than 26 years of experience across loyalty, payments, fintech, and digital transformation, and has helped airlines, banks, retailers, and payment networks across APAC, MEA, Europe, and emerging markets build scalable customer engagement and new revenue streams. Passionate about the intersection of loyalty and payments, Gunjan specialises in merchant-funded offer ecosystems, card-linked solutions, and strategic partnerships that turn traditional points programs into connected ecosystems with measurable commercial outcomes.
Loyalty Consultants
Howard Schneider
Loyalty ConsultantFrom the first modern loyalty programs to today’s digital loyalty ecosystems, Howard has a been a leader in the world of customer engagement. He was Executive Vice President at pioneering agency Brierley+Partners; co-founder and Managing Partner of highly-regarded consulting firm Metzner Schneider Associates; and built and managed Kobie Marketing’s Forrester Wave honored consulting practice. As publisher of industry newsletter Schneider on Loyalty, his views are widely quoted in marketing & general business publications. His work has helped generate billions in sales for Virgin America, BayCare, Estee Lauder, Neiman Marcus, American Eagle Outfitters, Verizon, Warner Bros., Sears/Kmart, T.G.I.Friday’s, GameStop, UPS, Dave & Buster’s, Farmers Insurance, Marriott, Hilton, United Airlines and other leading global brands.
Laura Siegfried
Loyalty ConsultantLaura has extensive experience developing, implementing and managing loyalty & marketing programs across many industries. Her client-side experience includes American Airlines, Verizon, and Shaw’s Supermarkets. As a consultant with Brierley +Partners, Metzner Schneider Associates and Kobie Marketing, she advised clients including Avis/Budget, AT&T, Choice Hotels, Blockbuster, LEGO, American Eagle Outfitters, Sears, and many others. Most recently, she worked with a tech start-up on an innovative new offering at the intersection of loyalty programs, partnership programs and payments. Laura holds a BA from Dartmouth and an MBA from The Wharton School.