James Trocme

Director

Seasoned professional with global cross-cultural and industry experience in product management, product engineering and development, FinTech, banking automation, payments technologies, software, services, security, fraud risk management. He brings decades of experience in competitive and market intelligence for business development.

Ivan Schwartz

Managing Director

Founder & CEO Ivan has over 20 years’ experience in direct marketing and loyalty programs across a wide variety of sectors, with over $1billion transacted on previous AdvantageCard platform. Ivan brings his extensive relationship marketing and general management experience to the business.

Joni Ekovich

Chief Marketing Officer

Experienced Marketing Brand Manager with proven track record of building successful brands and shaping high caliber teams. Creative thinker, capable in contextual brand integration, fostering innovation.

Justine Cruz

Operations Manager

Versatile Project Manager with a solid background in marketing, sales, and operations, known for successfully leading cross- functional teams through creative and technical projects.

Howard Schneider

Loyalty Consultant

From the first modern loyalty programs to today’s digital loyalty ecosystems, Howard has a been a leader in the world of customer engagement. He was Executive Vice President at pioneering agency Brierley+Partners; co-founder and Managing Partner of highly-regarded consulting firm Metzner Schneider Associates; and built and managed Kobie Marketing’s Forrester Wave honored consulting practice. As publisher of industry newsletter Schneider on Loyalty, his views are widely quoted in marketing & general business publications. His work has helped generate billions in sales for Virgin America, BayCare, Estee Lauder, Neiman Marcus, American Eagle Outfitters, Verizon, Warner Bros., Sears/Kmart, T.G.I.Friday’s, GameStop, UPS, Dave & Buster’s, Farmers Insurance, Marriott, Hilton, United Airlines and other leading global brands.

Laura Siegfried

Loyalty Consultant

Laura has extensive experience developing, implementing and managing loyalty & marketing programs across many industries. Her client-side experience includes American Airlines, Verizon, and Shaw’s Supermarkets. As a consultant with Brierley +Partners, Metzner Schneider Associates and Kobie Marketing, she advised clients including Avis/Budget, AT&T, Choice Hotels, Blockbuster, LEGO, American Eagle Outfitters, Sears, and many others. Most recently, she worked with a tech start-up on an innovative new offering at the intersection of loyalty programs, partnership programs and payments. Laura holds a BA from Dartmouth and an MBA from The Wharton School.